Apple iPhone 4s Pre-Order Top One Million within 24 Hours

News source: Wall Street Journal

The Preorders for Apple Inc.’s iPhone 4S topped one million in a single day, surpassing the previous single-day preorder record of 600,000 set by the iPhone 4.

“The first day preorders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do,” said Philip Schiller, senior vice president of world-wide product marketing.

iPhone 4s Pre-Order Top One Million Within 24 Hours

Online and telephone preorders for the iPhone 4S began in the predawn hours Friday, marking Apple’s first major product launch since Chief Executive Tim Cook took the company’s reins. This time around, the iPhone will be available from three U.S. carriers, including, for the first time, Sprint Nextel Corp.

AT&T Inc. said it had “more than 200,000 preorders in the first 12 hours alone” making the iPhone 4S “the most successful iPhone launch we’ve ever had.”

A Verizon Wireless spokesman said that executives were “pleased with the sales and the ordering process.”

U.S. Apple retail stores will start selling the iPhone 4S at 8 a.m. local time Friday. It will roll out to 22 more countries by the end of the month.

Reaction to the 4S is critical for Apple, because it is an indication of whether the company can continue to generate desire for its devices.

Smartphones are Apple’s single-largest product category by revenue. Consumer demand for the iPhone 4S could be shaped by an outpouring of emotion surrounding last week’s death of former CEO Steve Jobs.

Analysts had a more muted reaction to the phone after Apple introduced it Tuesday, with some predicting the company lost potential customers by not changing the external design of the phone or calling it an iPhone 5.

The newest iPhone has a similar look to its predecessor, but sports a faster microprocessor and new voice-activated software.

Apple is the world’s single-largest maker of smartphones, but faces increased competition from companies that supply phones running on Google Inc.’s Android software.

With the smartphone market expanding rapidly, analysts said any company’s leadership could easily ebb and flow based on new partnerships, breakthrough technologies and consumers’ preferences.

Nokia Corp. is working on new handsets that run Microsoft Corp. software, while Google is preparing to release an update to its Android software.

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